About this Website 


Microcopy is a small group of words in a user interface that instructs and motivates the user to act and provides feedback on the actions taken. These words and phrases exist in various categories across screens and have distinct characteristics of purpose, tone, voice, visual appearance, meanings, and connotations. Some of the types of Microcopy are Information copy, Headlines, Sub-headers, Body copy, Interaction copy, Captions, CTA buttons, Notifications, User boarding, Menu copy, Error messages, Tooltips, Product-generated emails.

It is rather apparent that Microcopy is the language that makes our devices relatable. Its characteristics of manifesting empathy and acting as a catalyst for the micro-interactions make it invisible as a language. Although easily ignored, it proves to have a strong influence on human behavior and actions.

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The Invisible copy project is an archive of words and phrases used in digital platforms. These words are elaborated with the literal, figurative, and associated meanings they convey along with examples to support the deconstruction.



This website is a prototype of a platform, encouraging critical thinking and discourse to the broader community of designers, copywriters, content and brand strategists, or everyday users who can identify with these words. It allows discussions on the evolving vocabulary of Microcopy, tone, connotations, visual components, new approaches – sharing resources and creating a codified body of work while deconstructing the existing system. It expects to bring more democratic systems to embody, deconstruct, analyze, and critique this language with views on influencing human language and behavior, transparency to its readers, moral, and ethical values in interacting with digital experiences.









︎Read the complete research documentation here. (or)
︎Scan through the Medium Post here.




About the maker.


Siona Balaji is a Designer and Researcher interested in exploring the crossovers between Stories, Technology, and systems. She received her MFA degree in Communication Design at Pratt Institute in New York. Her work includes Research, Writing, Visual, and Experience design.